PLAYBOOK — 19 PAGES

How Creative Agencies Can Survive AI's Revolution

A strategic manifesto on what AI changes, what it cannot replace, and how to reposition your agency — informed by research on human judgment.

What you get

• Clear distinction between execution (commoditized) and judgment (defensible)
• The Value Stack: where revenue moves when execution gets cheap
• 18-month roadmap: what to do now, prepare, and aim for
• Essay format — shareable, quotable, built for leadership discussions